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Lulu: The App That Can Help Girls Prepare Smarter Dating Choices

TL;DR: If you have ever desired you might test the people you date, or the men you-know-who will make great dates, as if you test restaurants, next Lulu is going to make all of your current desires come true. While the first-ever app for women, Lulu is using the lead in this industry, helping ladies create better matchmaking choices and men come to be better daters.

From Amazon to Yelp, we’re in a global in which everyone loves to examine things. Every person can not hold off to generally share their opinion regarding their newest food or the last apartment they lived in, but what regarding most recent guy they proceeded a date with?

Well Lulu is the ideal outlet for doing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a personal myspace and facebook that offers women the ability to rate the men they date, suggest date-worthy dudes and share individual encounters with many some other similar ladies.

Its like talking to your best friend

Chong and Schwartz had gotten the idea for Lulu after Chong had a memorable all-girls brunch knowledge. From switching stories about professions to valentine’s strategies, she wished she could bottle that feeling of camaraderie and place it to good usage.

In 2013, that eyesight became a reality in the form of Lulu, a space where females can seem to be safe when speaking about their own love resides.

Director of promotional Deborah Singer stated it has been quite a few years coming for an application like this in the market, specifically with referrals becoming very popular in other areas of life.

“Women these days have recommendations about all things in their particular resides… yet we do not get tips for something as important as connections and times,” she said. “We genuinely believe that’s an incredibly crucial place for ladies getting aware and have now information [about] to truly make wiser choices for themselves.”

Should it be score men they have gone away with, recommending top-quality dudes with other users or generating pal associations, Lulu makes a serious influence.

“i do believe we’re taking another details level to the online older dating room,” Singer said. “Dating is a thing that does not have that info level, therefore see our selves as getting additional info to that industry.”

Lulu sticks out from other apps because Chong and Schwartz, including everyone on group, leave their particular characters shine through, giving down that feeling of talking with a very good sweetheart.

In accordance with Singer, Lulu is especially popular among university females, who are in a fresh internet dating environment consequently they are interested in feminine pals to attend for referrals regarding the dudes they can be fulfilling on university.

Lulu also sets the confidentiality and safety of its people 1st. The software uses Facebook to confirm gender, age (no one under 17 is permitted to join) and pals circles.

But don’t consider males aren’t allowed in this girls club

In might, Lulu allowed guys to start out using the app when they had been interested in getting evaluated.

Male consumers can see their as a whole score and which hashtags women are making use of to spell it out them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Nevertheless they may also access information that presents just how women rank them on characteristics such as for example humor, kissing skills and a lot more.

Lulu’s editorial staff even offers guys specialized posts that offer matchmaking advice for the certain areas needed enhancement in.

Females also can ask the males their unique viewpoints on several subject areas, including rectal intercourse or producing a consignment.

To date above one million males have accompanied, with a typical review getting a seven, and some also check the software three times a-day.

“We watched there was a proper food cravings from dudes to type of get analytics as to what ladies happened to be claiming about them,” Singer stated. “Our goal is really help guys boost. Like everyone else would make use of Google statistics on the website to boost it, this is certainly style of Google Analytics for men.”

Producing a secure, good ecosystem for all

Unlike websites like Yelp or TripAdvisor, Lulu does not enable women to write open remarks within their critiques.

Women are offered multiple choice choices whenever examining the males as well as other females can concur or differ using the review, which Singer mentioned encourages an optimistic environment and keeps the reviews from getting unnecessarily mean.

“We’re rating people – we are rating dudes. We all know that is a sensitive and painful and provocative thing to be performing, and we also wish to accomplish it in a thoughtful means plus a constructive method,” she mentioned. “We heard from start from women they don’t want to be an integral part of some thing mean, therefore we determined this structure would preserve that environment.”

Lulu use that same structure as time goes on whenever increasing to many other prominent verticals like beauty, travel or company.

“you want to choose a place in which ladies are coming to Lulu and it is method of their major destination for acquiring info off their ladies,” Singer stated. “we are really focused on the merchandise and continuing to construct tactics to assist females discuss a lot more and get recommendations.”

When you’re prepared to unleash your girlfriend chat, get Lulu (for free!) inside App Store or Bing Play.

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